It was co-founded in 2016 by Steve King and Paul Tran and produces and distributes male grooming tools and hygiene products under the Manscaped brand.

[2] It has also capitalized on the shock factor of addressing male hygiene taboos, alongside the use of pun-based humour and paid celebrity appearances, to build its name.

[3] In October 2018, Manscaped was featured in the 10th series of ABC's "Shark Tank", represented by co-founder Steve King and Josh king who sought $500,000 in funding for the company, and accepted a handshake offer for that amount from Mark Cuban and Lori Greiner in exchange for a 25 percent stake in the business.

[5] A prominent advertisement campaign for the company also aired in the same period featuring the NFL's Rob Gronkowski and US sportswear supermodel Camille Kostek.

[3] In July 2021, Manscaped was revealed to be in ongoing merger discussion with Los Angeles-based blank-check firm Bright Lights to create a combined entity worth up to $1.4 billion.