Male grooming

As pop idols in their 20s and so-called "flower boys"[3] have grown in popularity, the perception of men's makeup has changed.

While it was once common for men who wore makeup to be associated with drag queens or homosexuality in western cultures, Korean male idols, although they are boyish in appearance, otherwise project masculinity.

In fashion and beauty magazines overseas, there are many articles on skin care and makeup tutorials inspired by Korean pop stars.

[5] The number of internet broadcasters and beauty bloggers who produce makeup videos for men has increased rapidly.

According to German market-research firm Statista, the size of the men's cosmetics industry in China reached 201.3 billion yuan as of May 2018.

Male grooming products—including pomades, shave products, powder, beard oil, and shampoo and conditioners—can be purchased at barbershop.

From the ancient Egyptians and Greeks up until modern times, the trimming or removing of body hair has been particularly popular among athletes, for whom it can provide a slight competitive edge in activities such as wrestling, running, swimming, and more recently, cycling (see: Reasons for grooming).

[21] Middle-aged men get Botox surgery for skin regeneration and wrinkle removal in the hope of securing a new job.

[citation needed] Over 100,000 years, the role of eyebrows has become more important as the size of human faces has become smaller and the facial lines have become smoother.

[citation needed] Dark eyebrows on a small face make other people more aware of facial expressions.

[24] Male contouring injection surgery removes fat from the face and creates clearly defined facial features.

", in a survey conducted by the Korea National Statistical Office, "look and fashion" accounted for 22.7%, followed by character, economy, and values.