Inon has founded several tourism initiatives within Israel and the Middle East, including the Jesus Trail, Fauzi Azar Inn, and Abraham Hostel and Tour brands.
The 65 km trail was inspired by Maoz's personal experience of long-distance hiking he had done across the world and a perceived need to connect the region's various religious sites and communities with a walking path.
[15] While some have been critical of some of the group's ventures, such as running tours to the Occupied Palestinian Territories,[16] others have praised the company for promoting dialogue about sensitive issues in the region.
[15] On 7 October 2023, Maoz's parents, Bilha and Yakovi Inon, were killed when their house was hit by a close-range missile in the Hamas attack on Israel.
After the attack, Maoz Inon has appeared on international media outlets across the world calling for an end to the violence in the region and the need for peace between Israelis and Palestinians.
[2][5][17] On 7 November, Inon and Yaakov Godo, another Israeli who had lost a relative in the 7 October attacks, began a vigil in a mourner's tent outside the Knesset, saying they would not leave until prime minister Benjamin Netanyahu resigned.
[18] In April 2024, Maoz Inon, together with Palestinian peace activist Aziz Abu Sarah, spoke at a TED event in Vancouver, Canada.