Although earlier confined to a half an hour slot in the national television Doordarshan, the industry has now expanded with many commercial TV channels currently on air.
Various dedicated categories like news and movies have been added and have considerably expanded the horizon of Marathi TV entertainment.
In 2008, Sakal Media Groups launched its first venture in television with Saam TV.
On 1 May 2013 another channel launched, namely Jai Maharashtra, by Mumbai-based media group Sahana Films.
Lokshahi News channel was launched on 26 January 2020 by Swaraj Marathi Broadcasting LLP.