The March of the Family with God for Liberty (Portuguese: Marcha da Família com Deus pela Liberdade) was a series of public demonstrations in Brazil.
[2][3] The march was sparked by a speech by then President João Goulart in Rio de Janeiro on March 13 in which he called for political reforms including rent control; wealth tax; expropriation of land within 10 km of roads, railroads and dams, and the nationalization of oil refineries.
[7] To discredit Goulart, the US played on exaggerated fears of communism through extensive propaganda supplied via McCarthyist journalists such as Clarence W. Hall and CIA-funded figures such as Father Patrick Peyton, who helped exaggerate the threat of communism.
[8] The anticommunist propaganda instilled in Brazilians the specter of an imminent "Red" takeover during the Cold War while the US government's financial and geopolitical motivations for removing Goulart remained hidden.
[9] The media-fed fears prompted Catholic women, especially the group Campanha da Mulher pela Democracia (CAMDE Women's Campaign for Democracy), to organize the march at Praça da Sé, in São Paulo, and parallel marches elsewhere.