Marcia Ochoa (born 9 September 1970) is a United States-based professor of Feminist Studies and Critical Race and Ethnic Studies at the University of California, Santa Cruz.

[7] She began teaching at the University of California, Santa Cruz in 2005, chaired the Feminist Studies department from 2014 to 2017, and currently serves as Provost of Oakes College.

She is also a professor of Critical Race and Ethnic Studies, Social Documentation, Anthropology, Latin American & Latino Studies, and Film and Digital Media.

[3] She published her first book based on her dissertation, Queen for a Day: Transformistas, Beauty Queens and the Performance of Femininity in Venezuela, in 2014 through Duke University Press.

[11][12] Following the publication of Queen for a Day, Ochoa's work focused on early colonial violence in Latin America.