Marco Marsan (born June 25, 1957 in Windsor, Ontario) is a Canadian-born American author and founder of an innovation and branding consultancy.

[6] Marco led his team to the Ohio State men's soccer championship in 1974,[7] and then attended the University of Cincinnati where he received a bachelor's degree in Business in 1983.

His father Mario Marsan (an Italian immigrant in 1958) is credited with having invented the design for the hourglass shape of the disposable diaper in 1964 while working for Procter & Gamble[9] and his uncle, the famed opera singer Italo Tajo,[10] was featured on several recordings with Luciano Pavarotti, José Carreras and Plácido Domingo.

[15] Cadbury Adams wanted to leverage their scientific expertise and breakthrough technologies to create much-needed news and sales growth in the gum and mints category through their powerhouse brands Trident and Dentyne.

This innovation showed off Absolut’s brand chops in create this unique paradox in the staid vodka category.