Pepsi Blue

[4][1] It was designed to attract teenage consumers with its bright blue color and unique flavor.

[6]The move to make a brightly colored version of the flagship Pepsi brand was spurred by 2001's introduction of Mountain Dew Code Red, which had bumped PepsiCo's Mountain Dew division sales up 6%,[5] and another source noted that "Pepsi Blue attempted to imitate the lurid hues of Gatorade".

[8] Although heavily promoted by PepsiCo, including advertisements by pop singer Britney Spears and the bands Sev and Papa Roach, as well as in the movies The Italian Job and Garfield: The Movie, it is widely seen as a commercial flop as sales remained low.

Even with the failure of Pepsi Blue, PepsiCo still managed to post double-digit growth.

Other promotions included handing out free bottles from a Pepsi Blue-themed VW New Beetle at popular shopping centers around the country.