This movie theatre remains with Marcus as a first run theater, the Campus Cinema (near Ripon College), with titles appealing to both adults and families.

[5] After Rodriguez took over, the company introduced two new initiatives in October 2013: $5 admission for any movie on Tuesdays at select theaters and an alternative programming block known as "Theatre Entertainment Network.

[6] In January 2014, Marcus launched an initiative called "Indie Focus" that offers art and independent films in select locations.

[10] Marcus Theaters chairman, president and CEO Rolando Rodriguez pledged full cooperation with the Center for Disease Control (CDC).

With that film underperforming and new product being held back as another case surge in Wisconsin happened, Marcus began to re-close some theaters and reduce others to weekend and Tuesday operations only by the start of October.

Movie Tavern has become one of the largest and fastest-growing in-theatre dining concepts in the United States thanks to its praised menu and unique offerings.