Mareco Index Bosnia (MIB) is public opinion, media and market research company, located in Bosnia and Herzegovina.
MIB has its network in Serbia, Montenegro, North Macedonia, Bulgaria, Romania, Ukraine, Albania, Hungary, Poland, Slovakia, Czech Republic.
In every city where the audience is measured, MIB choose a group of homes at random to represent the population – a process known as audience measurement.
With the authorization of the family members, each television is equipped with a device called a peoplemeter, which identifies and records which channels are being watched.
By fixed telephone line and/or GSM networks, the device sends out information when viewers changes channels to a central collection point managed by MIB, which processes, analyzes, and distributes the data to clients.