[7] In most subspecies, the ligules of the ray florets are about 8 mm long, pure white, female and form fertile achenes, which are triangular to horn-like winged.

The plant often grows in succulent shrubbery on well-drained, poor soils in full sun, preferably also near the coast at altitudes up to 700 meters.

Along with full sunlight, this plant needs organic matter in high quantities in order to grow, while it also requires very well drained soil.

[10] Many of the plants grown under the name "Argyranthemum frutescens" are cultivars of garden marguerites, some being hybrids between this species and related genera.

The cultivars produce prolific single or double-flowered daisy-like flowers in shades of white, pink, yellow and purple throughout summer.