She is one of the most prominent figures in Finnish entertainment and has appeared in multiple TV shows on commercial channels MTV3 and Nelonen.

Veitola was born in the small municipality of Eno in Finnish province North Karelia but spent her youth in Imatra in South Karelia.

Since 2015 she has had a popular TV show Yökylässä Maria Veitola ("A sleepover with Maria Veitola") where she spends two days and one night with prominent figures in Finland as a houseguest.

Her famous sleepover hosts include Juha Sipilä, Sanna Marin, Antti Rinne, Päivi Räsänen, Vappu Pimiä and Sofi Oksanen, among others.

Since March 2020 Veitola has also been one of the panelists in Masked Singer Suomi.