[3] Borkowski's first job was as the in-house publicist at the Wyvern Theatre, Swindon promoting touring productions and producing poetry and rock events.
They have worked with Michael Jackson (briefly),[8] Noel Edmonds, Graham Norton, Van Morrison, Carlos Acosta, Joan Rivers, Macaulay Culkin, Sir Cliff Richard, Bolshoi Ballet, Cirque du Soleil, The Three Tenors, Eddie Izzard,[9] Led Zeppelin, Stomp, Michael Flatley, Virgin Megastore, Horlicks, American Express, Oxfam, Amnesty, Selfridges, Vodafone, Harrods, Cadbury, Mamma Mia!
[13] His views about the future for the public relations industry centre around poorly trained staff, low quality awards ceremonies and a desire to keep PR "potent and relevant" and to continue to take risks for his clients.
[14] In 1994 Borkowski created a cause celebre and front page outrage when he publicised the London production of the controversial religious rock musical Bad Boy Johnny and the Prophets of Doom.
[16] The press attention he and his company generated for Archaos in 1990, following tabloid coverage of "nude trapeze artists and men dancing together", stirred Bristol Council into banning the circus from appearing on the downs.
His own stunts include planting a field full of Cabbage Patch Kids for Hasbro,[23][24] gift wrapping a house and helicopter,[24] commissioning the world's first chocolate billboard for Thorntons[24][25] staging a ballet of remote controlled vacuum cleaners[24] and creating a newspaper column for a cat.
The Fame Formula started life as Sons of Barnum (a show by Borkowski at the Edinburgh Festival in 2004) and was subtitled: How Hollywood's fixers, fakers and star makers shaped the publicity industry.
[7] It sparked controversy when The Times suggested that one of the fakers and star makers in question, Maynard Nottage, was himself a fake, i.e. that he never existed.