Marketcetera was founded in 2006 in San Francisco by Stanford computer scientists CEO Graham Miller and CTO Toli Kuznets.

Early in 2008, the firm raised $4M through investors Shasta Ventures and Jack Selby, managing director of Clarium Capital.

Carley was the founder of BT Radianz, and has held C-level positions at such financial institutions as Reuters and Instinet,[2] as well as serving on the board of firms such as Yipes.

Marketcetera currently has over 10,000 software downloads,[5] and some hedge funds have commented encouragingly on the prospects of open source platforms in this area.

[5] Marketcetera may in future be able to get regulatory approval as a certified broker, and as a result earn extra commission on its trades.