Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools.
These are visual elements that complement a verbal sales pitch and help to illustrate and reinforce the key points and arguments.
They aim to enhance the effectiveness and memorability of the sales presentation by showing data, comparisons, benefits, features, testimonials, etc.
It aims to attract and educate the online audience and persuade them to take a desired action, such as buying, subscribing, or contacting.
They aim to highlight features, benefits, and value propositions, address pain points and challenges, and create urgency and desire.
These are authoritative and informative documents that provide in-depth insights into a specific topic related to a product or industry.
They can be used to capture the target audience’s attention and emotion, convey brand personality and message, and increase interest and desire.