Marketing for Deadpool (film)

After spending 10 years in development hell, Deadpool received a greenlight from Fox with a much smaller budget than is usually given to a big superhero film, $58 million.

[5] Deadpool was released in the United States on February 12, 2016,[1] and became a critical and financial success, breaking numerous box office records around the world.

[8] Visual effects vendor Image Engine animated Deadpool's mask for these appearances, using a similar process to that used by Weta Digital for the film.

[9] In July, director Miller and several cast members attended the 2015 San Diego Comic-Con to present a trailer for the film, which received a standing ovation from attendees who requested that it be played again.

Writing for Business Insider, Joshua Rivera praised the trailer for translating the humor, tone, and violence from the comics.

[11] Graeme McMillan of The Hollywood Reporter opined that Deadpool "looks like the first movie that talks to the fan audience in their own language", and praised Stan Lee's strip club cameo.

[20][22] Reynolds promoted the film on social media, taking part in a faux rivalry with Hugh Jackman on Twitter, Instagram, and Facebook.

[24] The next month, Reynolds said in an interview on Extra with Mario Lopez that the film would be "family friendly", only to see Deadpool seemingly murder Lopez and announce that the video was an April Fools' joke and "Deadpool will of course be rated R."[25] In January, fan events in New York City and Los Angeles that promised "first look footage" were actually early screenings of the film.

[19] For the week beginning February 8, Fox teamed with Viacom to show Deadpool commercials on five different Viacom networks, covering series targeted at several different demographics, including: Teen Mom and Ridiculousness on MTV; Tosh.0, Workaholics, and @midnight on Comedy Central; Love & Hip Hop on VH1; The Golden Girls on Logo TV; and Cops on Spike.