This allows them to see current key performance indicators in real-time (or as quickly as sources provide data) and analyze trends, rather than wait for analysts to deliver periodic reports.
Notable systems on the market include Contify, Uptime, Leadtime, Pardot, Marketo, and Hubspot.
Business intelligence, for example, can collect highly accurate, timely, granular data, but often requires IT support to build and edit custom reports.
Business intelligence of any kind may also be their responsibility, in tandem with (or solely performed by) the Finance department, for measuring market share and setting growth targets, the mergers and acquisitions group for exploring acquisition opportunities, the legal department to protect the organization's assets or research and development for cross-company comparison of innovation trends and the discovery of opportunities through innovative differentiation.
With the following steps being applied, a company's marketing intelligence system will prove to be beneficial to its effective functioning.