Markus Giesler is a consumer sociologist and Professor of Marketing at the Schulich School of Business at York University.

[1] His research examines how ideas and things such as products, services, experiences, technologies, brands, and intellectual property acquire value over time,[2] technology consumption,[3] moral consumption,[4] and the role of multiple stakeholders in the market creation process.

[6] In 2014, he was named "one of the most outstanding business school professors under 40 in the world.

"[7] Giesler is also the creator of the "Big Design" blog, which develops a sociological perspective on marketing, market creation, and customer experience design.

Markus Giesler was born in Iserlohn, and studied economics, management, and marketing at Witten/Herdecke University.