[17][18] Gross' research has been successfully adopted in the film industry and led to the establishment of multiple companies and the creation of software platforms.

The “Wavelet-Turbulence software” for which he received the “Tech-Oscar” from the Academy of Motion Picture Arts and Sciences, has become the standard procedure for animated smoke and explosions effects within a few years; it was employed in more than 20 Hollywood productions, such as “Avatar,” “Kung Fu Panda,” “Monsters vs. Aliens,” “Sherlock Holmes,” “Iron Man 3”, “Man of Steel,” “Battleship” and others.

[19] His work on physically-based modeling for facial surgery simulation (FACE Project) eventually led to the spin-off company Cyfex founded in 2000.

[25] Gross’ research on 3D video recording, compression, editing and visual effects led to the creation of the startup-company LiberoVision[26][27] which in 2012 was acquired by Vizrt and rebranded “Viz Libero”.

He developed a statistical model and a multimodal recording system to facilitate language acquisition for people with dyslexia, which resulted in the multimedia learning software Dybuster and the foundation of the company of the same name.

[32] From the Academy of Motion Picture Arts and Sciences Markus Gross received a “Tech-Oscar,” also known as the Technical Achievement Award[33] together with Nils Thuerey, Theo Kim, and Doug James for the development of a procedure to simulate smoke and explosions more efficiently.