"[1] The ad campaign with Lee as Mars has been credited as a landmark in the evolution of sneakers into massively profitable items of fashion.
In March 2015 a Capital One Quicksilver credit card television commercial features Samuel L. Jackson, Charles Barkley and Lee.
During the commercial's hotel check-in, Lee uses the pseudonym Mars Blackmon to register his room.
[5] For the 2017 Netflix comedy-drama series TV remake, Mars is played by Anthony Ramos.
[6] In episode #OhJudoKnow?, it is revealed that Mars' father is Mookie from Do the Right Thing, a character also portrayed by Spike Lee in the film from 1989.