[4] Ermal Marsh died near the city of Logansport, Indiana in an August 1959 airplane crash; his brother Estel succeeded him as company president.

[5] Adapting to a rising trend, Marsh Supermarkets decided to open a new wave of convenience stores across Indiana.

[7] On June 26, 1974, a Marsh location in Troy, Ohio, became the first grocery store in the world to use a bar code scanner.

[9] In early 1994, Marsh introduced a card-based customer loyalty program called the Marsh Fresh IDEA (Instant Discounts Electronically Applied) Card in which discounts are sometimes based on the cardholder's buying habits and are issued immediately for current purchases or as coupons for future visits.

[11][12][13] The Marsh Fresh IDEA Card was also used for obtaining discounts at selected outside partners, such as the Indianapolis Zoo, Ambassadair Travel, and White River State Park.

In store banks were also installed, as well as Fielding's Playhouse for toddlers, a New York Style Pizzeria, and an ATA travel center.

Marsh made attempts to expand beyond their Indiana-Ohio market to other areas such as Chicago in 2005,[22][23] but were driven out by larger competition in less than a year of operation there.

[24][25][26] In February 2006, Marsh Supermarkets announced that they were ending its longtime sponsorship of the Indiana State Fair due to the company's financial problems.

The sponsorship was $175,000 per year, and it included naming rights for the fair's Grandstand, Blue Ribbon Pavilion and Agriculture-Horticulture Building.

[29][30] Citing increased competition, Marsh announced on November 29, 2005, that it had engaged Merrill Lynch to investigate the possible sale of the company.

[31] In April 2006 the company signed a letter of intent to be purchased by an affiliate of Sun Capital Partners, a Florida-based investment firm that specializes in leveraged buyouts.

The company also operated Crystal Food Services; Primo Banquet Catering and Conference Centers; Floral Fashions; McNamara Florist and Enflora.

[33] All non-core subsidiaries and excess real estate resulting from closing poorly performing stores were immediately sold off.

[36] LoBill Foods stores were converted into Marsh Hometown Markets around the same time as the Village Pantry separation.

[38] Sun Capital attempted to sell Marsh in December 2009,[38] but withdrew the offer 8 months later when they were unable to find a buyer.

[39] In August 2011, Sun Capital eliminated Marsh's warehouses and internal distribution system and replaced it with an outside third-party supplier.

[42] Joe Kelley brought over 25 years of experience to Marsh from his past positions at Purity Supreme, A&P, Bozzuto's, Inc., Adams Hometown Markets and Price Chopper Supermarkets.

The search ended in November, 2012, when Marsh named Thomas R. O’Boyle Jr. as the company's new chairman, president and chief executive officer.

[46] During this time, Marsh began serving hot Noble Roman's branded pizzas at stores large enough to have in-store cafes.

[57] In October 2016, it was reported that Marsh was trying to sell its corporate headquarters building to get some quick cash by using a standard sale-and-leaseback procedure.

[68][71] It was later discovered that Marsh had received $38 million from CVS for the drug inventory and customers' prescription records along with an agreement that forbids a potential buyer from operating a prescription-issuing pharmacy at those locations for five years.

[72] The Indianapolis Business Journal also reported that Krispy Kreme had filed a lawsuit against Marsh claiming non-payment for deliveries of doughnuts worth over $100,000.

[75][76] Marsh had also notified the Indiana Department of Workforce Development of the impending mass terminations as required under the federal Worker Adjustment and Retraining Notification Act.

[1] Holding companies controlled by Kroger and Ohio-based Fresh Encounter purchased 26 of the 44 remaining stores in June; a contractual dispute with CVS Health resulted in a lawsuit, but the bankruptcy court permitted the sale to proceed,[80] as CVS withdrew its objections after receiving satisfactory assurances from Kroger.

In Ohio, Generative Growth II purchased stores in Eaton, Middletown, Troy, and Van Wert.

"[90] In the same article, GPM Investments also accused Sun Capital of "stripping [Marsh Supermarkets and its affiliates] of more than $100 million that should have been used to resolve the pension obligation."

In January and July 2003, Marsh purchased three Mr. D's Fresh Food Markets in two separate deals and converted all three stores to the O'Malia's banner.