Martha Roseli Heredia Rivas was born in Santiago de los Caballeros, Dominican Republic, on February 1, 1991.
Since her rise to fame after Latin American Idol, she has become a successful artist working in the USA and in the Dominican Republic.
[1] At 18, Heredia traveled to San José, Costa Rica to audition for the fourth season of Latin American Idol.
For two months, she was very successful and went all the way up to the final between her and Eduardo Aguirre of Costa Rica, where she performed with Franco de Vita.
On December 10, 2009, after receiving more than 50% of the total number of votes, Martha Heredia became the new Latin American Idol.