Martha Yujra

A prominent trade union leader in El Alto, Yujra was the only indigenous member of the Jeanine Áñez Cabinet and was the final official to head the Ministry of Cultures and Tourism; the institution was abolished during her term.

During her tenure, Yujra's office primarily dealt with the effects of the COVID-19 pandemic on the cultural sector, devising means of alleviating the economic ramifications of quarantine measures on artisans and entertainers.

As its executive secretary, Yujra aligned the union with the Bolivia Says No alliance, running unsuccessfully to represent La Paz in the Chamber of Deputies in the annulled 2019 general elections.

[7] As a member of the COR, Yujra was present during the turbulent period of social unrest that El Alto experienced during the Bolivian gas conflict, which culminated in the fall from power of President Gonzalo Sánchez de Lozada in October 2003.

[8][9] Through her activism, Yujra came to be well-known in El Alto, gaining particular notoriety for her vocal criticism of President Evo Morales, a figure typically revered by labor sectors.

In 2015, Yujra actively opposed Mayor Edgar Patana in his COR-supported bid for reelection, stating that his management had set the city back by half a decade.

As a representative of the Neighborhood Civic Movement, she signed a political alliance to support the mayoral campaign of Soledad Chapetón, who ultimately denied Patana a second term in that year's municipal election.

[25] By the time the official count in La Paz concluded, however, Bolivia had entered a period of widespread unrest driven by accusations of electoral fraud at the national level.

[26] Amid nationwide civic strikes, Yujra's COR led demonstrations in El Alto, demanding the resignation of the members of the Supreme Electoral Tribunal, whom she referred to as "traitors of the homeland".

Yujra was the only indigenous member of the Áñez Cabinet, a point she highlighted at her swearing-in ceremony, where she "[committed], as a woman in a pollera, ... to continue fighting for a country united in diversity".

[35] Additionally, Yujra's administration cooperated with prosecutors in a criminal process against her predecessor, Wilma Alanoca, who stood accused of directing acts of violence in the city.

[43] Additionally, the Federation of Neighborhood Councils of El Alto accused Yujra of not coordinating anti-COVID measures with local authorities, despite her being appointed as a presidential delegate to the city for that very purpose.

Located in Sucre, La Sombrerería is the country's largest piece of cultural infrastructure, equipped with multiple theater rooms, a children's museum, and outdoor venues, all capable of housing hundreds of people.

[49] Following the snap 2020 general elections and the return to power of the MAS, pro-government sectors from El Alto, La Paz, and surrounding provinces profiled Yujra among their list of more than thirty collaborators in the "coup d'état" of 2019, requesting that the Prosecutor's Office initiate criminal investigations against them.

A chola woman hoists a Bolivian flag at a parade.
A COR unionist hoists the Bolivian tricolor at a parade, 4 March 2020.
Martha Yujra seated next to Jeaning Áñez in the Palacio Quemado
Áñez, flanked to her right by Yujra, in the Palacio Quemado , 19 November 2019.
Martha Yujra speaks into a microphone during a press conference.
Yujra and her vice ministers at a press conference, 27 December 2019.