Martin Fassnacht (born 1965, in Freiburg in Breisgau) is a German economist, professor and director of the Chair of Strategy and Marketing at the WHU – Otto Beisheim School of Managementin Düsseldorf.
[1] From 1990 to 1995, Fassnacht was an academic assistant at the Chair for Marketing of Hermann Simon (Manager) at the Johannes Gutenberg University of Mainz, getting his doctorate at the beginning of 1996.
During this time he spent a semester as a visiting scholar at the Owen Graduate School of Management, Vanderbilt University, Nashville, USA.
From 2013 until 2014, he was the Chairman of the Marketing Commission of the German Association of Economic Professors (Verband der Hochschullehrer für Betriebswirtschaft VHB).
The main research focus of Fassnacht and his team is in the areas of pricing, brand management, retail marketing and omnichannel business.