Martin Long (born 26 August 1950) is a businessman and founder of Churchill Insurance.
[1] Together with Peter Wood, he founded Direct Line in 1985, the first telephone-only insurance company in the UK.
[2] He retained his job of running Churchill until 2004, when he left to set up his own property company.
[4] After American investors Josh Harris and David Blitzer made a deal with Crystal Palace F.C., Long now holds 2.5% with the Americans and Steve Parish being the majority share holders.
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