[6] It counts the hamlets (frazioni) of Baratta, Capitolo, Cappuccini, Carpari, Gemma, Infarinata, Lamia Vecchia, Madonna dell'Arco, Monte Fellone, Monte Ilario, Montetulio, Monti del Duca, Motolese, Nigri, Ortolini, Papadomenico, Pergolo, Pianelle, San Paolo, and Specchia Tarantina.

The most common livestocks are sheep and goats, to which is added the breeding of thoroughbred "murgese" horses and the famous donkey of Martina Franca.

Piazza Roma is the largest square in the old town, with a green space in the centre of a largely triangular grass pattern, facing the 17th-century Palazzo Ducale.

[8] The comune of Martina Franca produces a white Denominazione di origine controllata (DOC) Italian wine that can be made in a still or sparkling Spumante style.

The finished wine must attain a minimum alcohol level of 11% in order to be labelled with the Martina Franca DOC designation.

Martina Franca railway station[10] is an important junction point between the lines Bari–Martina–Taranto and Martina–Lecce, both operated by the Ferrovie del Sud Est (FSE).