Martini & Rossi is an Italian multinational alcoholic beverage company primarily associated with the Martini brand of vermouth and also with sparkling wine (for example, Asti).

Three men came to dominate the company, businessman Alessandro Martini, winemaker Luigi Rossi and accountant Teofilo Sola.

The Sola family sold out in 1879, and the company became known as Martini & Rossi.

[citation needed] Vermouth is made from wine with added sugar, alcohol and botanicals (herbs and spices).

Their sparkling wines are all from northern Italy, and are sold under the Martini & Rossi brand: