[citation needed] She subsequently took up a course in music and dance[6] in London, but dropped out when she felt lonely and homesick.

Gupta's design aesthetic has been defined as a blend of contemporary and traditional with modernity taking the upper hand.

She specializes in ethnic wear for women and uses silk, chiffon and cotton as well as rich embroidery work, and is noted for her unconventional prints along with feminine drapes and silhouettes.

[11] The Mumbai daily broadsheet dna remarked her work has "a unique Indianness in a very modern context", citing her "Tamil script sarees and jackets" and the way she uses cotton and muslin.

[12] In 2016, Gupta collaborated with Maybelline New York to produce a collection of clothes inspired by a new lipstick line that the company was launching, but the project fell through for a variety of logistical reasons.

[16] In 2018 she launched a hijab-saree line targeting Muslim women who want to wear Indian high fashion.