It is located along Kisumu - Busia highway 25 kilometers to the county capital in the north west direction.
The altitude of Maseno is 1,503 metres or 4,934 feet above sea level.
Maseno division had a population of 65,304, of whom 2,199 were classified as urban according to the 1999 census.
Secondly, Maseno University students spend most of their allowances purchasing food, entertainment, other basic life services like hairdressing, and rental facilities in Maseno town.
Maseno is the birthplace of Raila Odinga, a Kenyan politician, and Pamela Mboya.