Masi Bicycles

Faliero Masi commenced making bicycle frames at the Velodromo Vigorelli in Milan in the 1950s, after a career as a semi-professional racer[1] and team mechanic.

Faliero and two assistants went to the US and began production at a new facility in Carlsbad, California after selling the "Cicli Masi" name and trademark to an American businessman, Roland Sahm.

[3] This was despite Faliero Masi having brought over master builder Mario Confente from Italy to help establish the company's U.S. operations, which came to be regarded as producing even finer bicycles than its Italian counterpart.

Many well-known and successful professional cyclists rode Masi bikes, such as Antonio Maspes,[6] Fausto Coppi,[7][self-published source?]

[9] Dave Stoller, the lead character in the Oscar-winning movie Breaking Away (1979), rides a Masi bicycle.