Massimo Alba is an Italian menswear designer and head of his eponymous casual luxury brand,[1][2] which is entirely made in Italy.
[3] The company operates six monobrand stores: Milan, Rome, Courmayeur, Sestri Levante, Forte dei Marmi and Puntaldia.
[4][5][6][7][3][8] Craig had worn the brand as part of his personal wardrobe before choosing to wear Massimo Alba in the film.
[3] Tom Cruise, Leonardo DiCaprio, Stanley Tucci, John Malkovich, James Franco, Justin Bieber and Sir Ian McKellen have worn Massimo Alba.
[3] In 2021 Massimo Alba collaborated with Italian luxury leather goods brand Valextra on a redesign of its Serie S bag, which was first launched in 1961.