The Master of Marketing Research (MMR) is a graduate degree program that may be from one to three years in length.
The first Master of Marketing Research was developed by the Terry College of Business, University of Georgia in 1979.
These degrees give specific instruction on research methodology, variable coding, and database construction and management.
Classroom topics might include database management, focus group development, statistics in marketing, and consumer behavior.
Qualitative research consists of in-depth interviews famously called as IDI's as well as focus group.
IBM SPSS is mostly widely used tool for data analysis though some companies would prefer to stay with excel and WinCross.
Industrial application of statistics is limited to cross tabulations using Chi square estimation, but some companies do use linear and logistic regression analysis.
More recently, Conjoint analysis is one of the new techniques that has become popular for its application on product bundling and pricing.
There is evidence that modern professional jobs are rapidly being disaggregated[1] and becoming increasingly specialized.
The current and future job prospects for these market research specialists are highly attractive.
Consumer Behavior Research by behavioral and neural scientists continue to make large contributions to our understanding of human decision making, and their findings are exerting a strong influence on the nature of marketing and market research.
This suggests that consumer behavior and Customer insight will likely play an increasing role in the work of market researchers.
The various organizations which recruit MR graduates are in the domain of telecom, food processing, aviation, retail chain, media etc.
[2] International candidate is required to evaluate all criteria's and information before embarking on tenure for the graduate program.
The certificate is awarded to those who complete training in a series of courses, workshops, and private work in addition to demonstrating their skills and knowledge before an objective examination panel, through written and practicum examinations as well as personal interview.
[5] University of Wisconsin at Madison offers a premier specialization in marketing research in their MBA program.
The program has only fall entry and follows the general full-time MBA application cycle.
The program has strong connections with corporations in the Southwest with major presence in Dallas-Fort Worth area.
Founded in 1993, it is sponsored by the Federal Interagency Consortium on Statistical Policy and is housed in The College of Behavioral and Social Sciences at the University of Maryland.