For example, History of the Peloponnesian War by Thucydides, Magna Carta, and The Travels of Marco Polo are works that embody macromarketing themes.
Societies emerged for the welfare of the group; the need for specialization and then exchanges of items produced by specialists surely was evident early on.
For example, even ancient markets like the agora in Athens or a bazaar in Mesopotamia would have been built on systemic organization and coordination, bringing people together.
[5] Modern macromarketing literature on contemporary society may discuss topics like subliminal advertising, environmentally friendly packaging, and transgender consumers.
[11] In fact, some scholars worried that it was falling out of the spotlight, perhaps because the field was seen as "the conscience of marketing practice", which was less appealing in an academia that values "objectivity and scientific enquiry".
It has meant systems and groups of micro institutions, such as channels, conglomerates, industries, and associations, in contrast to their individual component units.