[8] Hosted by Bob Safian, former Editor of Fast Company, the series has expanded beyond covering the pandemic, offering guidance from business leaders making decisions in turbulent situations.

Over the course of each episode, guests share their scale journey alongside insights and additional analysis from Hoffman that support the theory statement.

These cameo guests come from a wide spectrum of backgrounds, and have included Nobel Prize-winning economist Daniel Kahneman, Hall of Fame sportscaster Dick Stockton, National Geographic explorer Andrés Ruzo and Olympic runner Natasha Hastings.

[13] Masters of Scale: Rapid Response episodes track real-time insights from business leaders who are navigating fast-changing situations, such as global health crises, political unrest, and economic uncertainty.

According to the website, each course covers an overarching core business topic, e.g. branding, pivots, mission, and consists of multiple Daily Practices.

All Daily Practices are approximately 10 minutes long and include relevant excerpts from an interview with an industry leader, along with new additional commentary and insights from Reid Hoffman.

The audience, who attended in person or via livestream, consisted of a wide range of companies in all stages of growth, leaders across industries, executives of non-profit and cultural organizations, investors, artists, and the media.

Stage sessions centered on themes such as, the art of pivoting, technological revolutions, creative innovations, holistic wellness, humanity & culture, diversity & inclusion, and disruption, and “the discussions ranged from the power of psychedelics to the joys of rural life.” The sessions included interviews, presentations, and group conversations, as well as featured live performances by a variety of performing artists.