[1] Later that year he joined BBC London News as a producer and eventually was deployed as a video journalist.

[2] In January 2009, Matt Cooke was criticised in The Daily Telegraph for filming pedestrians falling over on icy stairs at Waterloo station for BBC London News.

Later that same year he was again criticised in The Daily Telegraph for a report on Apple's iPhone for BBC Midlands Today.

In 2011, Cooke joined Google where he now leads a global team working with journalists to help strengthen digital skills, collaborate on industry challenges, and support innovation in the newsroom.

During this time he’s led multiple election projects focusing on fact-checking initiatives, data journalism and broadcast partnerships.