[4] It will be the first real-world attraction to feature properties adapted from toys and games manufactured by Mattel, as well as Arizona's first fully themed indoor/outdoor amusement park.

[7] In November 2024, the park's opening was delayed again, until 2025, because construction of the Barbie Beach House and Hot Wheels roller coasters was taking longer than expected.

[13] The park will feature two Hot Wheels-themed roller coaster rides, called Bone Shaker and Twin Mill Racer.

Other attractions include a 4D theater attraction and accompanying fully-themed beach house based on Barbie, a complex featuring several kiddie rides themed to Thomas and Friends, including a train ride aboard Thomas the Tank Engine, and a miniature golf course with props based on classic Mattel games like Uno and Pictionary.

Mattel Adventure Park will be located just south of State Farm Stadium, home to the Arizona Cardinals, at the new VAI entertainment resort (formerly called Crystal Lagoons Island Resort), which will span sixty acres and cost one billion dollars total.