[1] Mavericks were originally introduced on a limited basis in 1996 and branded as Harley Davidson cigarettes by the Lorillard Tobacco Company.

[2] Despite a large advertising campaign during the early-mid 1990s, the relationship between Harley Davidson and Lorillard soured, with each company filing lawsuits against the other; the result was that Lorillard had the right to continue marketing the cigarettes under the Harley Davidson brand until 2001, however, they rebranded them as Maverick in 1998.

[2] In the US, Maverick is in the discount price level of the cigarette market.

In order to comply with FDA regulations, Mavericks' former owner, Lorillard, had until June 22, 2010, to rebrand tobacco products marketed as "Lights", "Ultra-Lights", "Medium", "Mild", "Full Flavor", or similar designations to belie the impression that some tobacco products are comparatively safe.

The brands that were sold off were Kool, Salem, Winston and Maverick, as well as blu eCigs.