[citation needed] In the mid-1980s, Newport began an advertising campaign that targeted African Americans in urban areas.

Researcher Karen Gerlach indicated that Newport made the most significant progress with the Hispanic and White American teen markets in those years.

[6][7] Until June 2016, ITG Brands continued to make Newports for Reynolds in the former Lorillard plant in Greensboro, North Carolina.

Additionally, the pleasure aspect of these campaigns weighs an important part of youth targeting, portraying Newport cigarettes as fun and enjoyable and, subconsciously, sexy and sexual.

[13] Evidence showed that the deceased plaintiff died of lung cancer, but that she started smoking at age nine after receiving free Newport cigarettes near a playground in a majority-Black Boston neighborhood.

[18][19] In September 2016, it was reported that R.J. Reynolds was specifically targeting black teenagers and young adults to sell Newport cigarettes.

Reynolds American Inc., the parent firm that owns Newport, was pushing the brand on people in their 20s — with pop-ups at music festivals like Las Vegas' Electric Daisy Carnival, a notorious destination for teen-partiers, which was recently pressured to raise its age requirements.

Dubbed "Newport Pleasure Lounges", the air-conditioned party trucks were replete with games like digital darts.

[18][20] A study from the Stanford University School of Medicine had discovered that menthol cigarette manufacturers created very direct marketing campaigns designed to attract young black smokers.

Due to the FDA Tobacco Regulations, the terms "Full Flavor," "Medium," "Light," "Mild" and "Ultra-Light" have been discontinued.

The packs are identical in design to standard menthol Newports except the turquoise-colored area is red on the Full Flavors and mustard-yellow on the Lights.