The company manufactures jeans for both women and men, targeting a younger age group.

The global operation is headquartered in Turkey, with subsidiaries in the USA, Canada, Germany, Netherlands, Russia and Australia.

Mavi has flagship stores in New York City, Vancouver, Istanbul, Berlin, Frankfurt, Düsseldorf, Hamburg and Moscow.

[1] Celebrities who wear Mavi include Kate Winslet and Chelsea Clinton.

[2] In 2012, Adriana Lima signed a contract with Mavi for a marketing campaign,[3] and sales increased 50%.