Soon after Max's was purchased, Maybaum expanded the business by moving it south of the Long Branch Pier and amusements.

Max's developed the idea for the Jersey fresh corn on the cob and family style portions of french fries and onion rings.

Maybaum closed the restaurant each winter, headed south to Miami Beach and indulged in his other passion, horse racing.

James Florio proclaimed that a trip to the Jersey Shore without a stop at Max’s in Long Branch would have been considered an incomplete visit.

Christine Todd Whitman proclaimed "Democrats and Republicans are in agreement on very few issues, but we can all concur that Max’s in Long Branch serves the most outstanding hot dogs in New Jersey.