In March 2006, the magazine started to publish multi-paged features of the best photos found on Flickr in the Flickr-Portfolio, which covered approximately 6 pages.
On 11 January 2008, Hubert Burda Medien announced that they would stop publishing the magazine.
After a moderate success, Hubert Burda Medien decided on publishing another special issue in 2012.
After that, the site was run by a single editor who focused on pop culture, especially music, film and web phenomena.
Since March 2013, there were no authors writing for Max.de, the side being updated with automatically imported articles from the German news agency dpa.