He was also the designer, chairman, and CEO of the BCBG Max Azria Group,[1] a global fashion house which encompassed over 20 brands.

[citation needed] His brother is Serge Azria,[6] the founder of the women's clothing lines Joie, Current/Elliott, and Equipment which is based in Los Angeles.

Launched in February 2004, Max Azria Atelier[1] is a collection of couture gowns created for celebrity clients and red-carpet events.

[17] In early 2007, he relaunched the Hervé Léger label with his own designs, which were quickly embraced by celebrities and trendsetters worldwide.

[23] "Though fashion and technology are inherently different, they increasingly intersect as both are centered on pushing the boundaries of great design and in inspiring and delighting consumers.

I am thrilled to be part of this new and exciting venture to grow ZappLight into a global brand, adopted in homes everywhere to prevent virus-carrying insects," Max Azria said in a statement.

[1] As of 2006 there were over 550 BCBG Max Azria boutiques worldwide, including locations in London, Paris, Tokyo; Santiago, Chile; and Hong Kong.

[1] BCBG Max Azria Group campaigns regularly feature notable models including Eva Herzigova,[27] Karen Elson,[28] and Jessica Stam.

[29] The company frequently works with internationally renowned photographers like Patrick Demarchelier,[27] Paolo Roversi, and David Sims.

[30] BCBG Max Azria Group clothing is often featured in major fashion publications such as Vogue, InStyle, and Vanity Fair[31] in addition to online sites including Style.com and iFashion Network.