Max Miedinger

From the age of 16, from 1926 to 1930, Miedinger apprenticed as a typographic composer with the printer Jacques Bollmann in Zurich.

[3] After ten years at Globus, Miedinger gained employment with Haas Type Foundry as a representative.

In 1954, he created his first typeface design for Haas, Pro Arte, a condensed slab serif.

Both Miedinger and Hoffmann were bothered by the similarity of the names since it would translate to the Latin word Switzerland, Helvetia.

Laufer, David Calvin Dialogues With Creative Legends, New Riders Press, San Francisco, ISBN 978-0321885647, Page 98.