It is known for its pictorials featuring popular actresses, singers, and female models.

[1] The first issue was published in August 2011 featuring Jennifer Hawkins on the cover.

[2] In 2014, the series MAXIM TV launched on ONE HD based on the men's magazine, hosted by James Kerley and Lana Kington.

[3] A second season hosted by Kerley and Kristy Hocking began in 2018 on 7mate.

The winners and their corresponding ages and the year in which the magazine was released are listed below.