Maxwell House Haggadah

[7] The Maxwell House Haggadah has been issued each year since 1932, with a two-year break during World War II due to paper shortages.

Maxwell House collaborated with Amazon in 2019 to create a Marvelous Mrs. Maisel–based Haggadah, which uniquely contained a recipe card for "Midge's Brisket.

[10] The archaic language used at the time rendered such translations as this reply to the Fourth Son: "But as for him who hath no capacity to inquire, thou must begin the narration as it is said".

According to Joseph Jacobs Advertising, this emphasis on the traditional look of a Passover Seder was in response to the trend of American Jews dissociating from religious observance.

[18] In 2011, the Maxwell House Haggadah introduced a new English translation which replaced the archaic phrases in the original and also incorporated gender-neutral language.

[17] It refers to God as "Monarch" instead of "King" and as "Parent" instead of "Father", and replaces the familiar "Four Sons" with "four different sorts of children".

[19] American Jews who remember using the Maxwell House Haggadah in their childhood homes consider it a tradition, continuing to use it at their own families' Passover Seders.

[2][20][21] In 1997 the Hallmark company reproduced the familiar blue cover of the Maxwell House Haggadahs on one of its Passover greeting cards, which described them as "cultural icons – prized family possessions that have been handed down through the generations and are a warm reminder of the past".

[5] It has been distributed in national U.S. supermarket chains such as A&P and King Kullen,[19] at Shop-Rite and Pathmark stores serving Jewish neighborhoods in the northeastern United States,[4] and at independent groceries.