[1] Māyāvi, the protagonist in the series, is an imp, who helps keep the forest safe from villains and dark wizards.

In the local language Malayalam Māyāvi is a combination of two words (māya+āvi) when translated mean magic and spirit respectively.

As the target audience is young, the story takes the liberty to draw a fantasy world, in which wizards, demons and other strange creatures exist.

However, despite the simplicity and slapstick comedy, Māyāvi became one of the most widely read children's comics in Malayalam language.

His wand (red in color and closely resembling a mace) has the ability to set of a cascade of random events that fulfill/are in favour to what the user wishes.

One of Dāgini's companion a dark wizard who lives in a large hollowed out, dead tree trunk in the same forest.

The storyline depicts Küttoosen as a bald old man in a blue robe whose sole purpose in life is to capture Māyāvi.

However, despite being a witch, she is often shown to nag, ridicule and mock Küttoosen's wizardry as she thinks he will fail to capture Māyāvi.

Despite being a very resourceful aide, Luttāppi isn't always at good terms with Küttoosen and Dāgini, who take little effort in hiding their dislike.

Lottulodukku and Gulgulumal are two evil scientists who invent new gadgets and ideas to destroy the world.

They are afraid of Vikraman and Muthu, who steal their inventions and use these tools for their purposes such as robbing the bank and breaking into people's houses.

Lambuchan The character often forgotten by many but appears more often than that of Puttalu, is shown as a senior wizard who is a close ally of Kuttusan and Dakini.

He supplies magical items and advises charm or spells or provide new knowledge to his friends (or diciples).

Some of the characters in the series, including Mayavi and Luttappi, underwent a major dress-code change in 2011 after complaints from several parents regarding the inappropriate clothing.

According to the editor of the magazine, the changes were intended to make the characters acceptable for readers of all age.

Story and concept for this version was also by NM Mohan, who is the creator the comics, which is being published in Balaralam since many decades.

Due to immense popularity of the magazine[2] the characters became pop culture icons with TV shows, movies and other stories referencing or based around them.