For the past 22 years, McKPR has become the go-to firm for advocacy, philanthropic and government clients, including the Robert Wood Johnson Foundation, NAACP Legal Defense and Educational Fund, Inc., Amnesty International USA and United States Department of Agriculture.

The McKinney team has a diverse background in public relations, journalism, marketing, strategic planning, crisis communications, grassroots advocacy and digital media.

This was accompanied by a public service announcement and a video news release which, guided by McKinney & Associates provided a new wave of media coverage for the USA Campaign.

The centerpiece for the launch was a rally at the United Nations on December 10, marking International Human Rights Day, and the release of a report documenting the vote-blocking tactics of opponents.

The firm led a team of communications consultants to roll out a six-month campaign that included messaging, collateral development and intensive publicity to support the PBS broadcast.