McMillan specializes in planning and executing integrated product and service branding campaigns across a variety of media, including online, broadcast, and print.

The following year it added several clients in the high-tech industry, including Oracle University, PeopleSoft, and Nortel Networks.

In 2007, McMillan deepened its relationship with Canada Post, becoming its primary source for interactive and web services, as well as becoming a principle marketing partner for the Canadian Medical Association (CMA).

In late 2007, McMillan closed its Vancouver office, which had been operating for 5 years, servicing mainly smaller, Vancouver-based accounts.

[citation needed] McMillan also was named agency of record for Sophos, a U.K.-based company specializing in email, web, and computer threat protection.