It was launched on 1 February 2013 as an over-the-top media service and an entertainment and lifestyle website Toggle.

On 1 April 2015, xinmsn, a joint venture between MediaCorp and Microsoft, was closed down and merged with Toggle.

[5][6] meWatch (formerly Toggle) offers to worldwide audiences video streaming or on-demand content of programs from Mediacorp's archived library as well as original webseries.

In addition, mewatch also offers live streaming of Mediacorp's free-to-air channels, which is only available in Singapore.

[7][8] Certain original series, such as I Want to Be a Star may be telecasted on Mediacorp's television channels, typically in the late night programming slots.