The song was released as the second single to anticipate Shakira's eleventh studio album El Dorado on 7 April 2017, by Sony Music Latin.

[10] The cover art's reception was negative, with memes being shared on social media and being parodied by users online.

Miguel Ángel Bargueño of El País asked: "Has Shakira made the worst [single] cover art in history?".

[10] Spanish illustrator and art director Sergio Mora, who won the Latin Grammy Award for Best Recording Package in 2016 for the album artwork for El Poeta Halley by the band Love of Lesbian, stated: "It is so hideous that it turns around and borders on genius.

Directed by James Zwadlo, it features the Spanish-language words along watercolor painted images, presumably for the non-Spanish speaking people to understand the song.

Then, she performed the song ten days later at her El Dorado Album Release Party at The Temple House in Miami on 26 May 2017.